The ETS enables end-to-end, revenue generating interactivity by extending billing, fulfillment, data collection and reporting services to set-top box applications. The ETS allows MSOs, satellite television providers, advertisers, and programmers to quickly and easily provide interactive opportunities to television audiences. Using icueTV's ETS, viewers can interact with programming by voting, requesting additional information or purchasing items related to their viewing experience. The ETS platform handles all of the back-office functionality required for the fulfillment of interactive events and also serves as an aggregation point for viewer preferences, demographic information and purchasing habits. These rich data collection capabilities allow advertisers and programmers to evaluate their commercial and campaign performance in real time and to tailor their interactive events to specific demographics.
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