icueTV's t-Commerce application is the core service module of the ETS. It allows viewers to select and purchase products offered by the content provider or advertiser. With a few simple clicks of their existing remote, the TV viewer can purchase a DVD of the show they are watching, buy their favorite actress' dress or even download a ringtone of the latest hit song. It is the industry's most flexible, scalable and robust t-commerce fulfillment platform in the market today. Whether powering simple or complex order management billing or fulfillment the ETS has proven to be the platform of choice.