The Management Portal is the advertiser, MSO and content provider's primary contact point with the ETS platform. The Management Portal allows advertisers to integrate their existing product warehouses with icueTV's fulfillment services, generate interactive applications and view the performance of their applications and campaigns in real time. The Management Portal includes an executive dashboard that provides real time managed and dynamic reports to enable faster and better business decisions regarding interactivity. The executive dashboard reports on every aspect of the interactive advertising lifecycle.