The Subscriber Portal allows the television viewer to manage their individual account by establishing shipping, billing, social network connections and other preferences. Sub Accounts for family members can also be established. The Subscriber Portal is a full featured e-Commerce store that enables users to purchase all the items available for sale on television on the web. All of the onscreen choices and actions made by the viewer through the remote are replicated on their Subscriber Portal. The Subscriber Portal can be customized for an individual MSO's choice of colors and branding.